The Strategic use of email and the knowledge of its effectiveness is widely known as 9 out of 10 marketers’ state that email is one of the most important tools they have at their disposal. With the main objectives of driving sales and customer retention being at the forefront of all strategies.
With the ever growing use of email in this new technological age, what types of emails are there? And how do people use them? There are two types that are more commonly used transactional email and non-transactional email or more commonly known as marketing email.
So what’s the difference?